Apple Music is reported to be being given a fresh redesign by Trent Reznor, just one year after launching.
The Nine Inch Nails man has been involved with the streaming service since before Apple acquired Beats’ holdings in May 2014.
Reznor will work alongside Robert Kondrk, the Vice President of Apple iTunes Content, with the aim of making Apple Music competitive with rivals Spotify.
Rolling Stone reports that the brand is also expected to drop a major advertising campaign to support the service, following the news that iTunes’ profits dipped during Apple Music’s first 12 months in existence.
In January, the service surpassed 10 million subscribers. According to the Financial Times, Spotify passed ten million subscribers in August 2014, but had comfortably doubled that number at the time of Apple’s launch, and also has a large number of monthly listeners who are not subscribed.
Tidal, which surpassed one million subscribers in October, is also adding to an increasingly crowded and competitive market.
Apple Music’s redesign is expected to be revealed at the company’s Worldwide Developers Conference on June 13.
Source: NME
